Target the
people who will
actually say yes
We score every contact in your next campaign with a personalized ML model, so your outreach budget only goes towards the audience most likely to respond. Same revenue, at a fraction of the cost.
Teams running high-volume
outreach where every contact
has a cost
If your sales, fundraising, or retention teams contact thousands of leads by phone, mail, email, or ads, not every contact is worth the same effort. We help you score who is most likely to convert before the campaign starts, so your team can focus budget and attention where it has the highest expected return.
Direct sales teams
- Call center campaigns
- Outbound sales calls
- Win-back campaigns
- Cross-sell and upsell
Fundraising
- Direct mail
- Telemarketing
- Email campaigns
- Donor reactivation
Retention & subscriptions
- Renewal campaigns
- Churn prevention
- Trial conversion
- Retention offers
Customer growth
- Loyalty campaigns
- Repeat purchase prediction
- Dormant customer win-back
- Targeted offers
We prepare your data
We combine and transform your existing customer or donor data - purchase history, engagement signals, demographics, and campaign activity - into a tailored dataset designed for prediction and targeting.
We predict response
A machine learning model trained on the curated dataset outputs a ranked list of contacts based on their predicted likelihood of donating, purchasing, or converting. Alongside the predictions, we provide a full feature importance report giving complete visibility into the behavioral patterns most strongly associated with lead conversion.
Target the top-scored contacts
Using the ranked predictions, we determine the optimal targeting threshold for your campaign. The result is more efficient outreach, lower campaign volume, and stronger operational performance.
Optimising donor campaigns for Danish Red Cross
By scoring their donor base before each Direct mail and Telemarketing campaign, we identify which contacts are unlikely to donate in a given cycle. Substantially increasing campaign yield by reducing print, postage and sales agent costs. Reducing physical material waste also helps our customer reach its sustainability goals.
Increased ROI
Ready to focus on the contacts most likely to convert?
Send us your campaign setup and we'll propose a fit within 3 business days.
Get in touch