We score every contact in your next campaign with a personalized ML model - so your direct mail and outreach budget only goes to the audience most likely to respond. Same revenue, a fraction of the spend.
If you're paying per recipient - postage, print, ad impressions, calls - and most of them don't convert, scoring before you spend pays for itself in the first send.
Donor mail-outs, newsletters, recurring-gift upgrades. Cut volume without cutting yield.
Catalogues, win-back coupons, churn campaigns. Predict the customers worth reactivating.
Door-knock priorities, persuadable-voter mail, GOTV cohorts. Same field budget, more contacts that matter.
Renewal letters, retention offers, free-trial conversions. Spend on the segment that's actually on the fence.
Existing customer or donor records - purchase history, engagement signals, demographics - cleaned, enriched, and shaped into a feature set tailored to your audience. We curate the data personally for each client to maximise model performance.
An XGBoost model fits on your historical conversions. Output: a probability score for every contact in your next campaign audience. We deliver a full feature importance report — so you know exactly which signals drive the predictions and why.
Pick a threshold based on your CPM and expected conversion. Mail or serve ads only above the cut-off. Same fundraising or revenue, fraction of the print, postage, or media spend.
By scoring their donor base before each send, we identify which contacts are unlikely to donate in a given cycle - reducing print and postage costs without cutting fundraising yield.
Send us your campaign setup and we'll assess fit within 1–10 business days.
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